18 August 2016
The 2016 Silver Stevie Award has been awarded to the SABC Pension Fund in the category Communications or PR Campaign of the Year – Reputation/Brand Management; as well as being the Bronze Stevie Award Winner for Best Public Relations Event.
An elated CEO of the SABC Pension Fund Anthony Williams who could not contain himself with excitement said, “The International Business Awards are the world’s premier business awards program and we competed against more than 60 nations and territories – for the SABC Pension Fund to receive the Silver and Bronze awards in two categories is groundbreaking – it could even be compared to an Olympic medal in business”.
The SABC Pension fund was lauded for: The Silver Stevie Awards Winner
Nomination: Rigorous measurement guides structured intervention in charged South African retirement landscape
Category: Communications or PR Campaign of the Year – Reputation/Brand Management (In consultation with Stephanie Griffiths, Principal, Cohesion Communication, Research and Development)
As well as the Bronze Stevie Awards-Status: Bronze Stevie Winner
Nomination: CEO champions pensioner engagement by starring in live cabaret
Category: Best Public Relations Event
Williams added, “The SABC Pension Fund as a member of the Institute of Retirement Funds Africa (IRFA) remains one of the top performing funds in the multi-billion dollar South African industry, consistently yielding above average member benefits and pensioner payments which increase annually well in excess of the inflation rate”.
What the SABC Pension Fund has done was to actively engage their stakeholders through a number of interventions which include enhancement of the call centre capacity, development of a message and education strategy for each stakeholder group using survey findings as terms of reference and various communication initiatives.
“These initiatives include producing a Fund newsletter, a Fund Calendar as well as hosting luncheons accompanied by a cabaret-type show where the CEO of the SABC Pension Fund performs in a cameo role in drag, as part of us entertaining and informing our members of their pension fund benefits and what we do to sustain Fund reputation, stakeholder engagement and improve service levels”.
A record total of more than 3,800nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.
Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the Rome Cavalieri Waldorf Astoria Hotel in Rome, Italy on 21 October.
Released by: Fundi Communications & Advertising
For Interviews to be arranged contact: Verona Presslin 011 888 1234 or 083 2800 544
Anthony Williams, CEO SABC Pension Fund on 082-6024370